Privacy Policy

Effective Date: 17 May 2026

The Base Hair Lab (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Principles contained in the Privacy Act 1988 (Cth).

This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit our website, book appointments, purchase products, or interact with us online or in person.

1. What Information We Collect

We may collect the following personal information:

Full name
Email address
Phone number
Billing and shipping address
Appointment and booking details
Purchase history
Payment information (processed securely by third-party payment providers)
Website usage data and cookies
Marketing preferences
Any information you provide through contact forms or email enquiries

2. How We Collect Your Information

We collect personal information when you:

Make a booking
Purchase products online
Subscribe to our newsletter
Submit a contact form
Participate in promotions or competitions
Communicate with us by phone, email or social media
Visit our website

3. How We Use Your Information

We may use your personal information to:

Confirm and manage appointments
Process online orders and payments
Deliver products
Respond to enquiries
Provide customer support
Send booking reminders and service updates
Send marketing communications (where you have opted in)
Improve our website, services and customer experience
Meet legal and regulatory obligations

4. Cookies and Website Analytics

Our website may use cookies and analytics tools such as Google Analytics and Meta Pixel to understand how visitors use our website and to improve our services and advertising.

Cookies may collect information such as:

IP address
Browser type
Device information
Pages visited
Time spent on the website

You can disable cookies in your browser settings, although some website features may not function properly.

5. Disclosure of Personal Information

We may disclose your personal information to trusted third parties who help us operate our business, including:

Website hosting providers
Booking and scheduling platforms
Payment processors
Email marketing providers
Delivery and courier services
Analytics and advertising platforms

We do not sell or rent your personal information to third parties.

6. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Access and Correction

You may request access to the personal information we hold about you and ask us to correct any inaccurate or outdated information.

To make a request, please contact us using the details below.

8. Marketing Communications

If you subscribe to our newsletter or opt in to receive promotional communications, we may send you updates about services, offers and news.

You may unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page and become effective immediately upon posting.

11. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us:

The Base Hair Lab
Website: https://www.thebasehairlab.com.au
Email: thebasehairdressing@gmail.com
Phone: 07 5563 3649

This Privacy Policy is governed by the laws of Australia.